Link identification is inconsistent

Rule

Features such as labels, names, and text alternatives for content that have the same functionality across multiple web pages MUST be consistently identified.

Background

When interactive components - such as links, buttons, active icons, custom controls - with the same functionality are used across multiple pages but are not labeled consistently, some people may be confused about what to expect when using a component or have difficulty locating a desired functionality. This especially impacts people who are blind, people with low vision, and people with cognitive disabilities. Ensuring that interactive components with the same functionality are labeled consistently across all pages will allow people to more efficiently and confidently find desired functions on a set of pages or web site.

How to Fix

Fix this issue by ensuring that links that have the same destination across multiple pages have consistent link text. This requirement extends to both visible link text and non-visible visible link text (such as an alt attribute or an aria-label attribute).